Fifteen years ago, Sam Bushman, along with some friends, heard the best hard-hitting talk radio exposing the news the networks refuse to use. We thought, “this is either a huge fraud or these guys are on to something.” We researched their info and found out they were indeed stating the facts and this encouraged us to get involved. We went to the radio station managers and asked them to air the programming they had on at night, at an easier time to listen to, and they refused! So we said, “we’ll pay you!” Of course, they agreed! Money talks! We soon found out that if you want to have your views heard in the media, you’d better own a piece of the media. He who has the gold, makes the rules!
Out of the Frying Pan and into the Fire?
We bought the first radio station in 1996 – AM 540, KNAK in Delta, Utah. We owned and operated that station for 10 years. We have now sold that radio station.
We now syndicate a hard-hitting, constitutional, talk radio show called Liberty RoundTable on the Internet and to am-fm radio stations across the country. Live and archived programming is available on the Internet, phone feed and via the Roku Player 24/7.
After learning the radio business, via the world of hard knocks, we recall some valuable lessons:
- To be in the media takes lots (Did we say Lots?) of money!
- Most people can’t take the controversy.
- The wrong kind of advertisers try to control what you cover or drop you like a rock!
- Lots of friends/supporters make heavy loads light!